BeaverDam: The student spirit organization within Oregon State Athletics that is tasked with increasing student engagement and experience via social media, giveaways, and marketing campaigns. 

I served as the Vice President from July 2017 to June 2018, and as the President from June 2018 to June 2019. The following includes the values and strategic plan, including dates and goals, for the organization that I developed the summer between my two roles. 

BEAVERDAM VALUES DEVELOPMENT: 

BE B.E.A.V.E.R. DAM BOLD

BE BOLD

GOAL: Be bold and innovative in promoting change within the BeaverDam; fun; loud

BE EXEMPLARY

GOAL: Be examples of good sportsmanship with officials, coaches, and student-athletes

BE ACTIVE

GOAL: Be active in our community through service projects and philanthropies; difference makers

BE VISIONARY

GOAL: Be visionary by building long-term goals and movements

BE EFFECTIVE

GOAL: Be effective in building a community for Oregon State students

BE RESOURCEFUL

GOAL: Be resourceful with time, money, and connections to further the goals of BeaverDam

BEAVERDAM STRATEGIC PLAN:

1. STAKEHOLDERS:
   1. The full BeaverDam Executive Board with voting rights
   2. The BeaverDam Executive Board non-voting members 
   3. The Athletics Department
   4. All current Oregon State University Students
   5. All Oregon State Alumni
   6. The entirety of Beaver Nation
2. HISTORY:
   1. PURPOSE: To give a background on past attendance numbers in order to predict future attendance goals while evaluating
   2. TASKS:
      1. Receive individual game, per sport and by season, student attendance numbers for the past year: End of July
      2. Evaluate past year’s attendance: During August
      3. Compare the past year’s attendance against the last 5 years of attendance data to determine growth and trends: During August
      4. Set attendance goals for the upcoming year: By the end of August, beginning of September
      5. Receive individual social media engagements and data from the last year: End of July
      6. Evaluate past year’s social media followings and engagements: During August
      7. Compare the past year’s social media platform engagements against the last 5 years of engagement to determine growth and trends: During August
      8. Set social media following and engagement goals for the upcoming year: By the end of August, beginning of September
3. STRUCTURE:
   1. PURPOSE: To assess the policy, procedures, and structure of the BeaverDam Executive Board based on the past year
   2. TASKS:
      1. Write and edit the mission statement and slogan: June (beginning of the new board and end of the last year)
      2. Evaluate the capacities and changes to the membership structure, especially in part with the potential changes to the fee (eg: fees need for membership or to sit in certain seats): Fall, before the next year, possibly September
      3. Assess meeting flow, use of Robert’s rules, meeting frequency, and effectiveness of past meetings (paired with “The Five Dysfunctions of a Team” and conflict): End of each quarter
      4. Plan meeting advances and changes for the next year: June (beginning of the new board and end of the last year)
      5. Review the constitution, including position descriptions and bylaws: May (outgoing board)
      6. Receive budget for the upcoming year: End of July
      7. Reapply for Student Leadership and Involvement application for Department Student Organization: End of August
      8. Evaluate yearly calendar and the strategic plan: End of May
      9. Follow the hiring timeline and evaluate each year:
         1. January: Plan for the structure for the next year
         2. February: Begin advertising for the BeaverDam applications opening
         3. March: Applications open
         4. April: Interviews for new board
         5. May: New board is set → first two weeks are transitioning, second two weeks are training
         6. June 1: New board takes office
4. ATTENDANCE:
   1. PURPOSE: to give the team tangible goals per sport throughout the year in order to show a comprehensive growth over the long-term of the group
   2. TASKS:
      1. Set fall sport game by game (football) and/or sport season total (soccer, volleyball) attendance goals; take season schedule into account: By end of August
      2. Set winter sport game by game (men’s basketball) and/or sport season total (women’s basketball, gymnastics, wrestling) attendance goals; take season schedule into account: By end of October
      3. Set spring sport season total attendance goals (baseball, softball); take season schedule into account: By end of February
5. MARKETING:
   1. PURPOSE: To build the brand of BeaverDam on the OSU campus and in the Corvallis community
   2. TASKS:
      1. Determine the current on-campus partnerships with BD evaluate marketing opportunities: beginning of June
      2. Determine the ways to increase the use of already existing partnerships to market to these groups and enhance our brand: TBD
      3. Determine potential partnerships with on-campus organizations and why these partnerships would be beneficial: TBD
      4. Determine potential community partnerships and how to build a BD presence in the Corvallis community: TBD
      5. Evaluate the efficacy and strength of the BD brand, as well as the areas of growth and strength: TBD
      6. Register for Beaver Community Fair: End of July
      7. Brainstorm and plan for fall tabling: by end of Week 2 of Fall Term
      8. Brainstorm and plan for winter tabling: by end of Week 2 of Winter Term
      9. Brainstorm ideas for football tabling: Before the 1st home football game with students back for Fall Term
      10. Brainstorm ideas for men’s basketball tabling: By 1st conference home game
6. ENGAGEMENT AND EXPERIENCE:
   1. PURPOSE: To build the spirit and tradition of OSU and Athletics through increasing student engagement with in-game experience and community
   2. TASKS:
      1. Plan, brainstorm, shoot, and execute the fall football game promo video: according to the timeline →
         1. Brainstorm idea during October
         2. Have a set idea by the end of October
         3. Film and shoot in the beginning of November
         4. Editing and polishing of the video in November
         5. Completed by the beginning of the week the game the video is advertising for (usually end of season, either senior night or Civil War)
      2. Create a fall social media plan with weekly outlines and goals: By end of Week 2 Fall Term
      3. Create a winter social media plan with weekly outlines and goals: By end of Week 2 Winter Term
      4. Create a spring social media plan with weekly outlines and goals: by end of Week 2 Spring Term
      5. SWOT analyze fall sports: December
      6. SWOT analyze winter sports: March
      7. SWOT analyze spring sports: May/June
      8. Meet with fall head coaches and staff: During Spring/Summer Terms
      9. Meet with winter head coaches and staff: During Fall Term
      10. Meet with spring head coaches and staff: During Winter Term
      11. Set yearly campaigns and a yearly social media hashtag: By 1st home football game
      12. Work with marketing department to set giveaways for each sport and BD nights: Varies
      13. Brainstorm traditions for each season and sport: Varies
      14. Brainstorm football “wow” factor: Middle of October
      15. Brainstorm men’s basketball “wow” factor: End of Fall Term
      16. Brainstorm baseball “wow” factor: End of Winter Term
      17. Brainstorm women’s basketball “wow” factor: End of Fall Term
7. SUPPORT AND IMPACT:
   1. PURPOSE: To build student support for the student fee by creating affinity and community, paired with community service and philanthropic angles
   2. TASKS:
      1. Determine a year-long philanthropic goal: September
      2. Set fall community service project: Fall Term
      3. Set winter community service project: Winter Term
      4. Set spring community service project: Spring Term
      5. Pick a Student Fee Committee Liaison: TBD
      6. Student Advisory Board fall meetings: Throughout Fall Term
      7. Student Advisory Board winter meetings: Throughout Winter Term
      8. Student Fee Committee updates and support as needed: As needed during the school year
8. DEVELOPMENT:
   1. PURPOSE: To build team rapport and trust with each other, paired with leadership growth and development
   2. TASKS:
      1. Set three yearly goals and defined legacy for each year: Beginning of October
      2. Have a team retreat to determine team dynamics and leadership styles: Before the first day of Fall Term
      3. End of term check-ins and evals, including individual, group, and leadership evaluations; conducted by BeaverDam supervisor (growths and strengths): End of each term